Digital Content Creator
--Podeo--
About Us
Podeo is the largest & leading podcast platform in the Middle East & North Africa, on a mission to unlock the potential of the human voice by amplifying audio content to billions of ears. Podeo enables the entire podcasting value-chain through unique proprietary products built for creators, listeners and advertisers.
Podeo has firmly solidified its position as the unrivaled leader in the audio value-chain, powering over 50 million listeners worldwide and expanding regional podcast supply by 50x to over 100,000 creators in less than two years — up from a total of 2,000 podcasters prior to Podeo.
Who We Are Looking For
We are seeking a highly creative and data proficient Digital Content Creator to join Podeo’s Marketing team. The ideal candidate should be passionate about storytelling through video, understands the nuances of digital platforms like TikTok, Instagram, and X, and has a proven ability to produce content that captures attention and drives engagement.
We’re looking for someone who doesn’t just watch trends, they start them !
Key Responsibilities
- Ideate, script, and edit viral social media videos, primarily for Instagram, TikTok, and X, using video editing tools like CapCut, Adobe Premiere Pro, and Final Cut Pro.
- Lead the end-to-end execution of video content production, including filming, directing shoots, and editing footage to ensure high-quality output that maximizes audience engagement.
- Develop visually compelling and engaging content that aligns with Podeo’s brand objectives and target audiences by leveraging innovative storytelling techniques and high-quality visuals.
- Adapt video formats, captions, and posting schedules based on platform algorithms and audience engagement trends to maximize visibility, enhance audience retention, and drive higher engagement rates.
- Monitor and capitalize on viral social media trends, memes, and challenges to maintain a competitive edge in the digital space.
- Analyze performance metrics and insights by looking at engagement rates, video view counts, and other metrics that reveal how well the content resonates with the audience, to refine and enhance content strategies and optimize marketing campaigns.
- Optimize videos for reach, engagement, and algorithm performance, using social media analytics tools like Instagram Insights and TikTok Analytics.
- Bachelor’s degree in Marketing, Communications, Journalism, Media Studies, Radio & TV, or a related field.
- 3+ years of experience in digital content creation, video production, and social media management.
- Arabic & English proficiency.
- Ability to work independently and execute quickly in a fast-paced environment.
- Familiarity with content planning tools and scheduling platforms.
- Experience using analytics tools (Instagram Insights, TikTok Analytics) to inform content decisions.
- Experience in brand storytelling, with a strong ability to craft compelling narratives that engage audiences and align with brand identity.
- Proven experience creating short-form video content for platforms like Instagram, TikTok, and X.
- Strong end-to-end video production skills (ideation, scripting, filming, editing).
- Strong understanding of identifying, analyzing, and leveraging viral content trends, audience behavior, and platform algorithms.
- Ability to create high-performing, engaging content with a clear focus on retention and virality.
- Understanding of branding and content strategy frameworks.
- Ability to spot and act on trends early, not just follow them.
- Certificates in Social Media Marketing .
- Certificate in AI & Digital Tools such as Canva AI or Sora.
- Prior experience in influencer marketing or community engagement.
- Experience directing shoots or working with on-camera talent/creators.
- Understanding of branding and content strategy frameworks.
- Comfort being on camera (if needed for content formats).
- Copywriting skills for captions and hooks.
- Knowledge of paid media/content boosting strategies.